Is Forever 21 the next Ulta? Fashion retailer rumored to be launching standalone beauty stores

Is Forever 21 the next Ulta? Fashion retailer rumored to be launching standalone beauty stores

Forever 21 is rumored to be launching standalone beauty boutiques, according to a report published by Bustle.

Initial reports suggest that the new formats would be separate to existing Forever 21 stores, although a spokesperson for Forever 21 did not confirm the rumors when approached by Bustle.

“Forever 21 has always been known as an exciting one-stop shopping destination. We listen to our customers, and over the past months, we have rolled our specially curated beauty and lifestyle shops at our top doors and plan to expand into all US doors by Fall 2017. We love to bring new trends to our diverse customer base – our shops showcase a wide array of beauty tools, make-up palettes, and boast both private label and branded beauty. We are especially excited to introduce our customers to the emerging K-beauty skin care movement,” said a company spokesperson in response to Bustle’s request for clarification.

 

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