Is it a scrub? is it a wash? Nivea launches multi-functional cleansing range for South African market

Is it a scrub? is it a wash? Nivea launches multi-functional cleansing range for South African market

THE WHAT? Beiersdorf-owned Nivea has launched a new multi-functional cleansing range for the South African market, according to a report published by Just Nje.

THE DETAILS The Perfect & Radiant 3-in-1 Daily Detox Cleansers were announced on the brand’s Instagram page, and will be available in two variants: one for for natural to oily skin and the other aimed at normal to pimple-prone skin.

The cleansers boast exfoliating ingredients such as black rice and green tea and can be diluted to be used as a wash, scrub or mask.

THE WHY? With its health-orientated ingredients and its multipurpose promise, Nivea’s latest launch is designed to tick the box for two of 2020’s major trends: wellness and multi-functional skin care.

Leave a reply

Your email address will not be published. Required fields are marked *