THE WHAT? Kim Kardashian is said to have entered negotiations to repurchase the minority stake in her Skkn by Kim brand that was signed over to Coty in 2020, according to a report published by The Wall Street Journal.

THE DETAILS The sale price is yet to be agreed for the 20 percent interest Coty holds in the brand formerly known as KKW. At the time of purchase, Coty was said to have paid US$200 million for its minority share, placing a total value of US$1 billion on the fragrance and make-up line.

THE WHY? The Wall Street Journal, quoting ‘people familiar with the matter’ reveals that Kim Kardashian is planning to take back control in order to facilitate a move into other beauty categories.