Is private equity firm General Atlantic set to acquire Morphe Beauty?

Is private equity firm General Atlantic set to acquire Morphe Beauty?

Private equity firm General Atlantic is said to be nearing the completion of a deal to acquire a majority stake in Morphe Beauty.

According to reports, the deal, which is said to value the company at more than $2 billion including debt, will be announced in August. General Atlantic is speculated to be looking to develop the company into a multi-brand business, with potential M&A activity planned.

Having grown a strong following through its collaboration with social media influencers, Morphe existing shareholders are expected to continue as investors in the company following the deal.

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