Is Zara the next Fenty? Fashion brand launches new foundation range with 51 shades

Is Zara the next Fenty? Fashion brand launches new foundation range with 51 shades

THE WHAT? Zara has announced the launch of a new foundation range. The Limitless Soft Matte Foundation is designed to be layered for an expert-level make-up look and is available in 51 shades, organized by three undertones.

THE DETAILS The high street fashion brand also debuted a collection of 36 complementary concealers, billed as ‘glowy, creamy and easy to blend’ with a buildable medium-coverage formula.  

THE WHY? With fashion sales struggling amid the pandemic and environmental concerns, Zara has been gradually transitioning into the higher-growth, profitable beauty realm, following in the footsteps of fellow fashion brands Asos and H&M.

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