Swedish cosmetics brand IsaDora is set to launch into the US for the first time via Walgreens online store walgreens.com.

The brand will launch onto the site with a range of face, eye, lip and brow products, with the company set to launch color collections over the course of the coming year.

Ingvar Vigstrand, President and founder of IsaDora, said of the development, “We are entering the U.S market with excitement and optimism.”  

Meanwhile, Ingrid-Marie Johansson, Chief Creative Officer of IsaDora, said, “We are thrilled about our new relationship with Walgreens.com and their confidence that IsaDora will complement their line-up of cosmetics. Launching online gives us instant opportunities and a nationwide consumer reach.
“They’ve been aggressive in creating a superior experience for their beauty shopper and in embracing brands that not only offer amazing products, but also concentrates on remarkable formulations and innovations. That is what our customers demand.”

The IsaDora products are fragrance-free, cruelty-free and are said to be suitable for sensitive skin.