Israeli start-up to debut beauty brand based on avocado PFA

Israeli start-up to debut beauty brand based on avocado PFA

THE WHAT? AvoMed has developed a range of upcycled cosmetics that it claims can improve sun damaged skin, according to a report published by Israel Hayon. The key ingredient is bioactive polyhydroxylated fatty alcohols (PFA), extracted from avocado pits discarded by the food industry using a patented method that renders the resulting compound safe for use in cosmetics.

THE DETAILS The Israeli start-up is currently raising a SAFE financing round via the Pibelbiz platform to scale up production, according to a report published by The Jerusalem Post.

THE WHY? CEO of AvoMed, Shai Bensaid told the Jerusalem Post that his extraction method, which does not rely on organic solvents, is unique in the industry.

IN CONVERSATION WITH...

FORMULA FRIDAY

STREET TALK

60 SECOND PITCH

WELLNESS

FASHION

TRAVEL

PROFESSIONAL BEAUTY

TOP 100 BRANDS

JOBS & PEOPLE

EVENTS