South Korean skin care company It’S Hanbal Co has launched a range of facial masks in China under its E Nature brand.

The move follows approval from the China Food and Drug Administration (CFDA) in February this year, allowing the company to sell its eco-friendly brand directly in the country.

Having previously only been available in South Korean duty free shops, the company will sell facial masks Squeeze Green Watery Sheet Mask and Cicaherb Restore Sheet Mask in the country from this month, with 150,000 products already on order.

The company is looking to add brand value through the direct export, no doubt hoping to capitalize on the continued thirst for made-in-Japan products within China.