LG Household & Health Care is gearing up to launch Korea’s first customized skin care brand, according to a report published by Pulse News.

ReMede by CNP will tailor products according to customers’ skin types. The brand will be based at a new store in western Seoul. Shoppers will be able to book one-on-one consultations to design their personalized serum, priced at approximately KRW90,000.

Each 50ml serum will be made from a choice of three bases – formulated for skin control, rebalancing or moisture boosting – and two ampoules, which will bring additional skin care benefits such as anti-aging and skin whitening.