South Korean brand It’s Skin is set to target the burgenoning Indian market and will do so through a partnership with local retail behemoth Dabur India.
It’s Skin is the fourth largest cosmetics manufacturer in South Korea and is said to have signed a deal with Dabur India to sell 120 products under its brand name in the country. The products will be sold under the new beauty chain New U.
The company will first enter the market in 10 New U shops in New Delhi, before rolling out a further 20 shops in the capital and further afield later in the year. Known for its snail cream Prestige Cream d’escargot, the move cements the company’s plans for global expansion beyond its current markets of China, Japan and Southeast Asia.