The Reputation Institute and Forbes have published their second annual Global CEO RepTrak, a study of CEO reputation. Both David Holl, CEO of Mary Kay and Fabrizio Freda, CEO of The Estee Lauder Companies made it into the top 10 this year.
According to Forbes and RI, corporate responsibility is a key factor in reputation of both a company and its CEO.
“There was a time and a place when it was good enough for leaders to deliver on financial performance, new products and innovative agendas, but that paradigm has changed,” said RI’s Stephen Hahn Griffiths, per Forbes. “Social responsibility, employee responsibility – that’s 32 percent of the weight of reputation of any given CEO.”
However, one salient feature of those in the top 10 stands out – all are male and, with the exception of Nintendo CEO Suntako Furunkawa, who ranks 10th, white. The former characteristic being noted by Forbes and RI, who tip GlaxoSmithKline CEO Emma Walmsley as one to watch while the latter goes completely unacknowledged.