J&J faced with another class action as Aveeno plaintiffs gain certification

J&J faced with another class action as Aveeno plaintiffs gain certification

A Federal Judge in New York has okay-ed a class action to be bought against Johnson & Johnson’s Aveeno brand. Three classes of consumers from California, Florida and New York have ‘met requirements’ for class certification, according to a report published by Law 360.

The cases challenge Aveeno’s ‘Active Naturals’ labelling, claiming that the tagline is misleading given that the products contain synthetic ingredients.

Johnson & Johnson is arguing that the Active Naturals label is not deceptive, as it cannot be interpreted as amounting to a ‘100 percent natural’ claim, and merely refers to key natural ingredients that provide ‘proven benefits’.

The US FMCG manufacturer challenged the class certification on a number of further points, namely that the plaintiffs had purchased different products and the damages model offered by the group’s expert is flawed, but was unsuccessful.

 

IN CONVERSATION WITH...

FORMULA FRIDAY

STREET TALK

60 SECOND PITCH

WELLNESS

FASHION

TRAVEL

PROFESSIONAL BEAUTY

TOP 50 BRANDS