THE WHAT? K-pop star, Jackson Wang has been named as the latest face of MAC Cosmetics, according to a report published by The Beau Life.

THE DETAILS The member of GOT7 made his first appearance for The Estee Lauder Companies-owned brand last week in marketing material for its Studio Fix Fluid Foundation.

“Singer, producer, designer, director… and now MAC Ambassador. Please join us in welcoming @jacksonwang852g7 to the MAC family! We can’t wait for you to see what the future will bring,” the brand posted on its Instagram account.

THE WHY? With K-pop enjoying a global fanbase, stars of the genre are in increasing demand as global brand ambassadors.