THE WHAT? Jackson Yee has been appointed as the Global Make-up and Skincare Ambassador for Armani Beauty.
THE DETAILS Yee has been the Chinese ambassador for the brand since January 2020, and an Emporio Armani Global Brand Ambassador since August 2020.
As part of his new position the Chinese Actor, Singer and Dancer will appear in the campaign for the launch of the brand’s liquid-to-cream skincare, Neocream, which is part of the Crema Nera line.
According to a press release, Yee is said to embody the Neocream values of ‘resilience, fluidity, and adaptability.
THE WHY? While Neocream is not directed specifically aimed at men, the Asian male skincare market is said to be booming.
Noting that Yee resonated with a younger demographic, Véronique Gautier, Global President of Armani Beauty, told WWD.com, “Jackson Yee really has a voice in China.”