The Jamaica Promotions Corporation (JAMPRO) is setting up a number of promotional in-store events in London, UK, in a bid to raise awareness of Jamaica’s natural and organic cosmetics scene, according to a report published by The Voice.

Some 11 companies will exhibit their wares at PAK’s Hair and Cosmetics Stores across the city this weekend, including Ansel Development, Country House Products, Secrets of Nubia and Irie Rock.

JAMPRO believes that there’s strong potential to expand exports of Jamaican cosmetics to the UK market and beyond as demand for natural and organic products grows.

“With the use of e-commerce and targeted marketing, the sky is the limit for these manufacturers, especially as they focus on using natural and organic raw materials to create their products. We believe that this mission and others that we have planned for the year will help these companies and this industry to make a dent in international markets,” said President of JAMPRO, Diane Edwards.