THE WHAT? Lipstick sales in Japan dropped 22.2 percent in March YOY, according to a household expenditure survey conducted by the Ministry of Internal Affairs and Communications’ Statistics Bureau.
THE DETAILS With consumers now wearing masks due to the COVID-19 pandemic, it is thought beauty purchases are being made only for essential items.
According to a report by Mainichi, drugstore operator Ohga Pharmacy stated that while sales of foundation, blusher and eye make-up saw a 20 percent drop, lipstick sales plunged 50 percent, with a 60 percent fall in April.
Shindo said, “Consumers now are apparently buying only what they need, and that seems to apply to makeup, too.”
THE WHY? As the coronavirus prevention measures become the new normal across the globe, more countries are recommending the use of face masks to help prevent the spread of the virus – a move which is now clearly being felt across the beauty industry as lipstick sales start to plummet.