Japan’s KOSÉ Corporation has created a new skin care brand specifically designed to capture a slice of the Indian home spa market.

Spawake, as the new product line is called, is built around an extract of Japanese kelp and sea salt and comprises 13 SKUs, including a whitening fairness gel cream and deep purity mask. Prices range from Rs69 to Rs249.

The range will be marketed to Indian women aged 20-30 who live in cities, according to a report in Wellness India.