THE WHAT? Japanese fashion retail site ZOZO has announced the launch of its new beauty platform ZOZOCOSME, which is set to go live in March.
THE DETAILS The platform will be dedicated to the cosmetics and beauty category and will be launched in parallel with its proprietary measurement technology ZOZOGLASS, which captures consumer skin tone from home.
The site will feature 500 products including Japanese and global brands, with the ZOZOGLASS technology said to ‘solve customers’ challenge of cosmetic product color selection when shopping online.’
THE WHY? The launch of the cosmetic site follows ZOZO research, which found that beauty and cosmetics were the second most searched topic on social media.
A press release stated, “Due to the COVID-19 pandemic, in-store makeup sampling has been partially restricted, preventing customers from physically trying on cosmetic products. Moreover, with the increasing demand for eCommerce, hurdles unique to online cosmetics shopping, such as the inability for customers to actually try on products, have posed significant challenges to customers’ selection of the perfect foundation color for their unique skin tone.”