Japenese skincare company Skin Inc has announced that it is expanding to the US and Canada in partnership with beauty retailer, Sephora.

The expansion will be spearheaded by the launch of a new product, which will be sold exclusively by Sephora and has been developed specifically for consumers in the two new markets.

New skincare serum My Daily Dose will be marketed as a custom-blended solution for skin concerns such as ageing, dryness, dullness or sun damage. Consumers can enter information about their skin type using an Skin Inc’s online ‘Skin Identity’ quiz, before being recommended a My Daily Dose skin serum designed to meet their needs.

My Daily Dose will be sold through 66 Sephora stores nationwide as well as online via iloveskininc.com and Sephora.com.

Sabrina Tan, founder and CEO, commented, “As a busy working mom of two, I was frustrated by my changing needs, eczema-prone skin and inability to find products that truly answered to my needs. Skincare needed to get smarter and I decided to make it happen with Skin Inc. Beauty for me is about empowering the individual and I am thrilled to be partnering with Sephora on this.”

Artemis Patrick, Senior Vice President of Merchandising at Sephora, added,”With Skin Inc, Skin Supplement Bar, we have a unique opportunity to be able to delight our client with a truly customized skincare solution for the first time. Skin Inc counseling will also be available on Sephora.com and in-store through Sephora’s Skincare IQ, so our client can make an informed decision on what’s right for their skin. This is the future of skincare and we are excited to be partnering with Skin Inc to make it a reality.”