Jared McCain Becomes Sally Hansen Ambassador

Jared McCain Becomes Sally Hansen Ambassador

THE WHAT?  Coty has appointed Jared McCain, a Duke University basketball player, as the ambassador for Sally Hansen, a drugstore nail care brand. McCain, known for his athletic skills and unique fashion sense, notably his painted nails, is also entering the 2024 NBA draft.

THE DETAILS Despite facing criticism and negative feedback on social media for his style choices, McCain actively promotes his preference for painted nails on his popular TikTok account, where he has over two million followers. He emphasizes his commitment to authenticity and his intention to continue expressing himself in ways he finds appealing.

THE WHY?  Coty’s collaboration with McCain reflects their strategy to engage younger and more diverse audiences by promoting individuality and self-expression. Kevin Shapiro, senior vice president at Coty, praised McCain’s vibrant self-expression and authenticity, seeing him as a model for young people to embrace their individuality fearlessly, aligning with the trend of beauty brands partnering with athletes to broaden their consumer base.