JC Penney to swell staff by 800 as Sephora expansion continues

JC Penney to swell staff by 800 as Sephora expansion continues

JC Penney has announced that it will hire some 800 new sales consultants as part of an expansion of the US department store’s beauty offer, according to a report published by Market Watch.

The retailer is set to add a further 70 in-store Sephora formats to its tally, bringing the total number of Sephora Inside JC Penney locations to 650 by the end of the year. In addition, some 32 existing store-in-store Sephora formats will be expanded by up to 50 percent.

JC Penney has also launched same-day pick up for online Sephora orders, and expects to introduce a booking system for makeovers with Sephora consultants imminently.

 

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