Shiseido Americas has announced the appointment of Jean-Marc Plisson to lead its newly formed Beauty Prestige Group.

The Beauty Prestige Group will be made up of the Shiseido brand, Laura Mercier, and the group’s designer fragrance portfolio. Grouping the company’s prestige brands together Shiseido Americas aims to make a stronger foothold in the growing premium market.

As part of his new role Plisson ‘work collaboratively with the relevant business leaders and their teams to capitalize on growth opportunities while maintaining the unique positioning that is key to each brand’s success.’

Marc Rey, President and CEO of Shiseido Americas, said, “I look forward to welcoming Jean-Marc to Shiseido. He is a standout talent in our industry. His leadership experience and stellar track record at LVMH will be great assets as we continue to grow our presence in the prestige beauty market.

It is both an exciting prospect and a proud testament to the strength of Shiseido Americas that such a talented executive has decided to join our group. I couldn’t think of a better addition to our already incredibly strong leadership team.”