Jennifer Lopez launches skin care line

Jennifer Lopez launches skin care line

THE WHAT? Jennifer Lopez has announced the launch of her own beauty line, JLo Beauty. The range is described as a ‘luxurious skin care collection’, and was developed by Ascendant Beauty.

THE DETAILS The range is built around the singer’s own beauty philosophy, dubbed The Five S’s – namely sleep, sunscreen, serum, supplements and sano (health). Formulated with Olive Complex, a four-part olive blend of squalene, fermented oil, extra virgin oil and leaf extract, the eight-piece collection comprises a cleaner, serum, mask, wonder cream, SPF30 moisturiser, eye cream, complexion booster and dietary supplement.

“I want people to know that this is deeply meaningful for me, that it’s personal. Now I want to share what I’ve learned with people everywhere. You want to know how I got my skin, how I look this way? This is how. This is how I live my life and it’s pretty simple,” said Jennifer Lopez, Founder, JLo Beauty

THE WHY? Celebrity skin care is the new make-up and perfume. With a strong wellness lean (note the supplement), the range has been pitched to appeal to today’s consumer.

WELLNESS

FASHION

TRAVEL

PROFESSIONAL BEAUTY

JOBS & PEOPLE