JETRO to launch Japan store on Amazon US for SMEs

JETRO to launch Japan store on Amazon US for SMEs

THE WHAT? The Japan External Trade Organization (JETRO) has announced that it is set to launch a Made in Japan focused store on Amazon’s US site to help Japanese SMEs reach American shoppers more easily, according to a report published by NHK World.

THE DETAILS J-beauty firms will pay a fee, subsidised by JETRO, to sell via the online platform, with Amazon helping with fulfilment.

THE WHY? Through the dedicated storefront, small- and medium-sized brands will be able to sell to Amazon US’ half a billion monthly users – a much-needed boost, says JETRO per NHK World, to their coffers after the pandemic.

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