The success of Malaysian jewelry brand Tomei’s recently launched skin care operation, Flawless Skin Care, has prompted the company to push for rapid expansion. According to a report in The Star, the company is planning to launch 20 new outlets in the next three years as well as launching new brands and is expecting the division to report profit within two years.
The company’s subsidiary Flawless Skin Care signed a distribution agreement with LG Household and Health Care to launch the belif and The History of Whoo skin care lines in Malaysia and is planning to leverage its experience in jewelry retail to fuel the expansion of the skin care business.
“This has given us an upper hand and advantage to source for good locations and replicate our existing retail system in this new business,” Tomei’s Group Managing Director Datuk Ng Yih Pyng told The Star. “We opened our first retail outlets on May 1 for the brand belif. Today, we have two more counters under the brand The History of Whoo. Sales have been encouraging given that both brands are new to Malaysia.”
The company is expecting to spend some RM3 million to RM4 million to fund the expansion, with three more counters and three stores planned by the year’s close.