THE WHAT? Jinjoo Labs has announced Louise Caldwell as its Chief Executive Officer, effective immediately.
THE DETAILS Caldwell is President and Founder of Ignite Beauty Strategy, a consultancy firm she set up in March this year following a stint as President & General Manager at Birkenstock Natural Skin Care, according to her LinkedIn profile. She has also held senior roles at Drunk Elephant, Elizabeth Arden and Revlon over the course of her career.
“I am excited to be a part of this start up. When I was approached by Jinjoo Labs, I was immediately taken by the concept and aesthetic of this new brand,” said Caldwell. “There is immense potential in the CBD skin care space and Jinjoo Labs is leveraging exciting new innovations to make the products high quality and functional, which in turn will help our consumers look and feel their best.”
THE WHY? Rene Shin, Founder of Jinjoo Labs, reveals, “We are thrilled to have Louise’s expertise. She knows beauty and she’s passionate about it. She immediately understood our brand and mission and has already identified opportunities to take our formulations to the next level.”