Personal care giant Johnson & Johnson has appointed AKQA to push forward its portfolio of baby products in the Chinese market.

The agency is well versed in creating strong brands through digital strategy and made a move into the Chinese market in 2008 following a need from its client Coca Cola.

Johnson & Johnson will utilize its prowess in creative direction and technology implementation as well as its social media awareness.

Richa Goswami, Asia Pacific Head of Digital at Johnson & Johnson, said, “They have a proven track record in delivering innovative ideas, creative content and technologies. We eagerly anticipate the results of our partnership.”