Johnson & Johnson has launched a range of products aimed at children aged 3 to 10 in India, according to a report published by DNA India.

The US baby care manufacturer has launched a shampoo duo under its Active Kids banner, both formulated with Johnson & Johnson’s No Tears Formula and priced at Rs95 for 100ml and Rs175 for 200ml.

“This foray into a growing kid’s personal care segment is in line with our core philosophy of bringing the power of science to enable happy healthy growth through clinically proven products specifically designed for this age group,” Johnson & Johnson (India) VP Marketing Ganesh Bangalore told DNA India.