THE WHAT? Johnson & Johnson has launched a new skin and hair care brand for babies and toddles named Vivvi & Bloom.
THE DETAILS The brand is launching with three initial products, a 2-In-1 Wash & Shampoo Cleansing Gel, a 2-in-1 Face & Body Whip Lotion, and a 2-In-1 Scalp & Body Massage Oil.
Duda Kertész, President, U.S. Skin Health at Johnson & Johnson Consumer Health, said, “We believe that no one is more in tune with what they need to help their little ones grow and thrive than the parents and caregivers who nurture them each day.
“Consistent with our consumer-first focus, we worked with our ‘Village’ of diverse caregivers to understand their unique needs which inspired all areas of Vivvi & Bloom™ from the brands’ name, mission and charitable collaboration to the brands’ introductory product range and benefits.”
THE WHY? The personal care giant created the brand to meet the needs of millennial and Gen-Z parents and caregivers to help streamline their routines.