Personal care giant Johnson & Johnson is looking to invest in startup businesses with the help of Hax, a Shenzen-based startup incubator.

The program will see the two companies come together to find, develop and invest in startups that want to develop a consumer healthcare device, according to endgadget.com.

With applications due by the end of the year, J&J and Hax have broken the program down into different segments, mirroring that of J&J’s current consumer healthcare business. Those creating for skincare, baby care, wound care, oral care or feminine care product are encouraged to submit applications.

Those that are successful in the program will have the opportunity to work at the Hax headquarters and benefit from its intelligence in various areas such as sourcing, supply chain, marketing and PR.