Johnson & Johnson to launch band aids in different shades

Johnson & Johnson to launch band aids in different shades

THE WHAT? Johnson & Johnson’s Band-Aid has announced that it will launch new shades of its adhesive bandages to suit different skin tones.

THE DETAILS The brand announced via its Instagram account that it would produce the iconic sticking plasters in light, medium and deep shades of Brown and Black skin tones going forward.

“We hear you. We see you. We’re listening to you,” the brand posted. “We are dedicated to inclusivity and providing the best healing solutions, better representing you.

In addition, we will be making a donation to @blklivesmatter, we promise this is just the first among many steps together in the fight against systemic racism.

We can, we must and we will do better.”

THE WHY? The furore prompted by the death of George Floyd appears to have hit home unlike many before it. This is a step in the right direction.

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