Johnson & Johnson’s Band Aid debuts TikTok-inspired acne patch

Johnson & Johnson’s Band Aid debuts TikTok-inspired acne patch

THE WHAT? Inspired by a viral TikTok trend in which users of the social media site used Band Aid’s Hydro Seal bandages to manage and calm pimples, Johnson & Johnson has launched a dedicated Acne Blemish Patch under its Band-Aid brand.

THE DETAILS Some two years in development, the hydrocolloid bandages are said to provide an optimal healing environment for acne blemishes and are ultra thin for comfort. The blemish patches are said to absorb fluids and, as it does so, a white bubble will form to show the user that it’s working.

THE WHY? The US health care manufacturer saw an opportunity to leverage a digital trend to evolve its existing product range.

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