THE WHAT? A recently launched Black-owned hair care line aimed at those with afro hair has caught the attention of Johnson & Johnson, according to a report published by CNN Business.
THE DETAILS The US health care giant’s Innovation Studio has invested a reported ‘seven figure sum’ in the brand, which owner Infinite Looks launched at the end of May. Ignite Venture Studio is also said to have pledged a similar figure.
The hair care products are designed to be applied to afro hair post-workout to keep the scalp clean without drying the hair. Sunday II Sunday Founder, Keenan Beasley explained to CNN Business, “The sheer buying power of the textured-hair woman is substantial because her hair-demand needs are far greater. This market is not very well defined, which is indicative of the fact that a lot of larger companies haven’t gotten behind it.”
THE WHY? Johnson & Johnson’s Consumer External Innovation & Transactions Manager, Elizabeth Wu told CNN Business, “Our goal is to accelerate solutions that have the potential to make a transformational impact on the health and wellbeing of people around the world. Our investment in Infinite Looks aligns with our overall strategy to fuel innovative healthcare products and solutions around the world.