Jumia announces Q1 2022 results; reports double digit growth in orders, GMV and revenue  

Jumia announces Q1 2022 results; reports double digit growth in orders, GMV and revenue  

THE WHAT? African e-commerce company Jumia has reported Q1 2022 double digit growth in orders, gross merchandise value (GMV) and revenue.  

THE DETAILS? Orders grew 40 percent YOY, from US$6.6 million to US$9.3 million, while GMV grew by 27% from US$198.9 million to US$252.7 million.

Revenue saw a 44 percent rise from Q1 2021 to reach US$47.6 million. 

The company is rolling out a free shipping program in select countries allowing consumers living in the main cities to benefit from next-day free shipping on Jumia Express items and basket sizes exceeding a minimum threshold.

It is also set to continue investing in its technology backbone and front-end projects in particular, to make its platforms more ‘easy-to-use and engaging.’

According to the company, “As part of our efforts to become the digital destination in Africa for everyday needs, we are expanding our assortment in the everyday categories and further enhancing our partnerships with sellers and brands.”

THE WHY? Jeremy Hodara and Sacha Poignonnec, Co-Chief Executive Officers of Jumia, said, “We remain focused on taking the business forward on our path to profitability, driving faster usage growth with improved levels of marketing efficiency. 

“Sales & Advertising expense per Order and as % of GMV decreased sequentially, both reaching their lowest levels in the past 4 quarters, at $2.0 per Order and 7.5% of GMV respectively. We are executing on our strategy with discipline and consistency. Our focus continues to be on making Jumia a compelling destination for the everyday needs of African consumers and a growth engine for sellers and businesses in Africa and beyond.”

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