Jumia collaborates with Reckitt Benckiser on hygiene partnership in fight against COVID-19

Jumia collaborates with Reckitt Benckiser on hygiene partnership in fight against COVID-19

THE WHAT? African e-commerce platform Jumia has partnered with Reckitt Benckiser in a bid to help African consumers access affordable hygiene products in the wake of the coronavirus outbreak. 

THE DETAILS? Together the companies will supply items such as soap bars, disinfectants, and liquid hand wash at affordable pricing, with Jumia taking 0 percent commission on Dettol, JIK and Harpic, reinvesting the initial commission into discounts on the consumer price.

Reckitt Benckiser will be offering national free shipping on all listed products and consumers will be able to access all products on the ‘Stay Safe’ page on the Jumia site, co-owned by Reckitt Benckiser. 

Romain Christodoulou, SVP Jumia Group, said, “We strive to continue operating so that customers continue to use e-commerce as a safe way to shop in this challenging time. We are proud to work closely with Reckitt Benckiser through the “Stay Safe” campaign.”

Available in eight of the markets covered by Jumia – Algeria, Egypt, Ghana, Kenya, Morocco, Nigeria, South Africa and Uganda – the partnership will also provide critical information around COVID-19. 

Reckitt Benckiser has created the Mythbuster website to help update consumers on risks and best practices to avoid the virus from spreading, while Jumia is said to be creating several awareness campaigns that direct consumers to both the ‘Stay Safe’ page and the ‘Mythbuster’ website.

THE WHY? Hailed a ‘socially responsible campaign’ by Babatunde Irukera, the Director General of the Federal Competition & Consumer Protection Commission of Nigeria (FCCPC), the new partnership comes in the wake of limited availability and price increases of essential hygiene items following the coronavirus outbreak.