Australian skin care company Jurlique has expanded its production capabilities with the launch of a new $30 million natural beauty plant, located near to the company’s botanical ingredients farm, at Mt Barker in the Adelaide Hills.
Developed with sustainability in mind, the new plant has been created with modern technology for water and energy management, with the company looking to develop its products on home soil rather than expand overseas.
Jon Westover, Jurlique Managing Director of global operation, said, “Jurlique is over 30 years old and up until now has been operating out of another facility, and we’ve maxed that out, so to go forward into the future we needed a significantly increased capacity and capability.
“Our products are made in South Australia, in the purity of the Adelaide Hills. The natural brand provenance is very fundamental to the company. Our customers look to the credibility that the Made In Australia stamp has. We looked at alternative locations but came back to the logical conclusion that where we started is where we should remain.
Speaking of its decision to focus on the brand’s heritage, Westover continued, “The purity of the Adelaide Hills is integral to the success of the brand. The farm and Natural Beauty Plant situated there are truly unique to the industry, and are at the heart of our belief that great skin care starts from the land.
“More and more consumers worldwide are demanding beauty products containing natural ingredients, which can deliver results – a trend which is driving massive growth in our market.
“By working closely with Jurlique’s parent company, the new plant will allow us to use the latest development techniques, ensuring we continue to create natural, efficacious skincare products that deliver now and in the future.”