Jyothy Labs is set to delve deeper into the naturals and ayurveda market with the Margo toilet soap and Neem toothpaste brands, which it acquired as part of its Henkel India portfolio.

The company  is looking to hit ₹500 crore by 2021 from its naturals and Ayurveda portfolio, with Margo having reported the highest growth at 44 percent in the third quarter, with non-traditional markets making up the bulk of this growth.

So keen is the company to develop into the expanding area of the market, it is pushing its Neem toothpaste brand further to have a natural presence and is looking to export it into South East Asia.

K Ulhas Kamath, Joint Managing Director, Jyothy Labs, said, “Margo and Neem are the two ayurvedic brands in our portfolio that came to us from Henkel as part of its seven brands. Since the naturals/ayurveda wave has caught up with the FMCG industry, we would be building up this business further with a target to reach ₹500 crore of business by 2021.
“We have already reformulated the original toilet soap of Margo and it has been growing even in its non-traditional markets by 30 per cent.”

Talking of the Neem expansion, Kamath continued, “We added Neem as one of the seven brands from Henkel’s portfolio and currently it has a turnover of ₹30 crore. Neem would also get exported and enter new markets like Malaysia.’