K-beauty’s Hera opens Singapore store

K-beauty’s Hera opens Singapore store

AmorePacific-owned luxury beauty brand Hera has opened its first store in Singapore, according to a report published by Pulse News.

The K-beauty brand is hoping that the new Singapore location will lead to further stores across Southeast Asia as part of a wider move to expand its global footprint.

Hera chose a standalone boutique within the Takashimaya Department Store for its Singapore launch, and has further plans to open a Singapore flagship in the near future before travelling to neighbouring ASEAN markets.

The new store will stock prestige skin care and make-up developed to withstand the high humidity and temperatures typical of the region.

1 Comment

  1. Singapore is one of the most vibrant and dynamic economies in South Asia, with good
    growth in GDP and industrial production. The K-beauty brand is readily exportable to the
    whole of the region and this move could be the prelude to further announcements in other
    countries.

    Reply

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