THE WHAT? Retail group Kamal Osman Jamjoom Group has acquired The Body Shop Stores (UAE), the exclusive distributor of The Body Shop and operator of The Body Shop retail outlets in the UAE.
THE DETAILS The deal will see The Body Shop products distributed to a ‘broader customer base across the GCC,’ according to Hisham Al Amoudi, Group CEO of Kamal Osman Jamjoom.
He contined, “We founded our company almost 35 years ago with the launch of The Body Shop in Western Saudi Arabia. This investment now makes us the largest franchise operation for The Body Shop International in the MENA market.”
THE WHY? The acquisition will allow Kamal Osman Jamjoom the opportunity to expand it’s The Body Shop business beyond the Western Saudi Arabia territory and highlights the ongoing popularity of the eco-friendly brand.
David Boynton, Chief Executive Officer of The Body Shop International, said, “The Body Shop has enjoyed a wonderful partnership with Kamal Osman Jamjoom Group LLC (KOJ) for 35 years and I’m confident that this relationship will go from strength to strength as we embark on the next stage of our journey together.”