THE WHAT? Kao, together with Lion, Welcia Yakkyoku and Hamakyorex, has started field testing for a new process designed to recycle used household product refill film packaging.
THE DETAILS Named RecyCreation, the initiative will see collection points installed at local Welcia Yakkyokyu stores. The partners are hoping to use empty delivery trucks, returning to hubs after delivering to stores, to transport the refill packs to a recycling facility where they will be made into blocks that can be used in stores or horizontally recycled, namely made into new film packaging.
THE WHY? RecyCreation is designed to enhance consumers’ enthusiasm for recycling, and usher in a circular model for this hard-to-recycle packaging element.