Karl Lagerfeld and ModelCo to launch color line

Karl Lagerfeld and ModelCo to launch color line

Karl Lagerfeld and ModelCo have announced the launch of a color cosmetics collection, set to debut on May 14.

The limited edition range, which comprises more than 50 products for face, lips and eyes plus accessories, will be available through Karl Lagerfeld stores and online at karl.com and via modelco.com as well as Nordstrom in the US, and Douglas, Cult Beauty, Nocibe and Galeries Lafayette in Europe and selected retailers in the Middle East.

“Our consumers are at the heart of our business and we are excited to inspire them with the innovative Karl Lagerfeld + ModelCo beauty collection,” said Pier Paolo Righi, CEO of Karl Lagerfeld. “It translates Karl’s vision and brand spirit into iconic cosmetics and we look forward to launching this limited edition collection.”

“I was honoured to fuse ModelCo’s beauty knowledge with one  of the world’s most renowned and iconic names in fashion, Karl Lagerfeld, to produce the Karl Lagerfeld + ModelCo color cosmetics collection,” said Shelley Sullivan, Founder and CEO of ModelCo. “Each product carries ModelCo’s signature innovative design. The limited edition collection is a tightly edited, highly polished range of beauty products that are suitable for all skin types.”

The collection will be promoted via a campaign named ‘Kiss Me Karl’ featuring British supermodel Stella Maxwell.