The successful beauty range from US tattoo artist Kat Von D will launch into the UK and Irish market, in association with LVMH’s Kendo division.
The products specialize in high pigmentation and full coverage and will be launching into Debenhams stores across the country.
Speaking to WWD.com, Von D says, “I’ve been waiting to be able to launch the brand here for a long time,” Kat Von D told WWD. “Having to find the right partner it’s been a challenge in ways because, you know, I’m used to being exclusive at Sephora and there isn’t a Sephora here, so it took us a long time to find the perfect partner and Debenhams definitely is that. So now it’s finding, you know, the perfect match — it’s great.
“I feel like the U.K. has been the most patient I think out of all of them because we’ve had such a great following here, a strong following for so long,” she added. “When I was doing my book tours the U.K. was always so great. I mean, thousands of kids would show up for the signings and stuff so I think they’ve been patiently waiting for quite some time so it’s exciting.”
The range will be available from 13th September on the website or instore and will feature various products ranging from £16 to £36, including make-up brushes, eyeshadows, lipsticks and concealers.