THE WHAT? Actor Kate Hudson has unveiled her latest venture, a brand of supplements named InBloom and created in collaboration with Syllable, according to a report published by Refinery 29.

THE DETAILS The line comprises five different powders designed to be added to water or smoothies: Essential Elements, Beauty Aura, Brain Flow, Energy Shift and Dream Sleep, made from plant-based, gluten-free, non-GMO ingredients.

Hudson claims the powders can also provide skin care benefits by improving the body’s overall gut function, immune response and promoting good sleep.

THE WHY? With the COVID-19 pandemic ushering in a renewed focus on health and wellbeing, the launch is well timed. As Hudson explained, per Refinery 29, “I wanted to create a powder without synthetic additives, using only premium ingredients. Especially right now, it feels more important to give our bodies vitamins for optimum health and immunity.”