THE WHAT? Kate Moss has unveiled a new wellbeing brand, named Cosmoss. Described as ‘self-care created for life’s modern journeys’, the brand has been teased on Instagram for the past week and officially launches today, September 1, 2022.

THE DETAILS Products include a fragrance, dubbed Sacred Mist, blended with essential oils, the replenishing Face Cream formulated with botanical extracts and Golden Nectar, a combination of CBD and collagen oil drops said to holistically support body, mind and soul.  All will be sold via a dedicated website. At the time of writing, the landing page suggested products would be sold in the US, Canada, UK and Europe.  

What’s more, Moss appears on the cover of Vogue France’s September issue, a marketing opportunity that money can’t buy.

THE WHY? The supermodel’s considerable celebrity combined with two of beauty’s biggest trends: wellness and skin care makes this launch a sure-fire hit.