German retailer Kaufland has removed some 480 products – all manufactured by Unilever – from its shelves after the Dutch FMCG producer ushered in ‘unacceptable’ price rises, according to a report published by Just Food.
The Schwarz Gruppe-owned supermarket chain has also halted orders for its Eastern European markets, including Czech Republic, Slovakia, Croatia, Poland, Romania and Bulgaria.
Andreas Schopper, Head of Purchasing at Kaufland Germany, told Just Food that Unilever’s proposed price increases would have prevented the retailer from living up to its USP, namely offering high-quality products at competitive prices. The supermarket is confident that shoppers will find ‘many attractive alternatives’ on its shelves.
Unilever did not respond to requests for comment when contacted by Just Food.