Keep it in the family: MAC Cosmetics launches HIT RESET beauty box filled with Lauder icons

Keep it in the family: MAC Cosmetics launches HIT RESET beauty box filled with Lauder icons

Cross sellers eat your heart out. MAC Cosmetics has launched a selection of miniature products from the Lauder stable packaged together in a ‘gym-friendly’ bag. Athleisure just went high-end. 

The Lauder-owned make-up brand’s HIT RESET Beauty Box contains samples of ‘iconic’ products from its stablemates, including Estee Lauder, Clinique, Origins, Bobbi Brown, Aveda, Bumble & Bumble, Smashbox and Glamglow as well as a full sized MAC Lip Scrubtious Candied Nectar.

Priced at £25, it’s a convincing value proposition (a full-sized MAC Lip Scrubtious costs £13), not to mention a genius cross-selling initiative. The Daily Mail values the contents at £68.

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