Unilever Chief Marketing Officer Keith Weed as received the accolade as ‘the most influential CMO’ according to a Forbes poll.
Weed was ranked number one of the Top 50 CMOs in the poll conducted by Forbes, which collaborated with Sprinklr and LinkedIn to create the 2017 list.
According to Forbes, Weed is “the preeminent example” of a CMO and shapes the overall perception of a global brand. The Forbes summary concludes CMOs “increasingly assume responsibility for driving not just brand but business growth, they have an unprecedented opportunity to affect revenue and customer experience.”
Bruce H. Rogers, Chief Insights Officer and Head of the CMO practice for Forbes Media said, “CMOs have the tools, opportunity and the obligation to personally influence external and internal brand advocacy to drive enterprise value.”
The list also draws attention to the wide diversity of CMO positions, with a third of the top position taken by women, while three top 10 spots were taken by men of color.