Kendall Jenner invests in oral beauty care brand, Moon

Kendall Jenner invests in oral beauty care brand, Moon

Supermodel Kendall Jenner has taken her first steps into the beauty world with the launch of new oral beauty care range, Moon.

Jenner co-created the product with brand incubator Beach House, with the product set to launch into Ulta stores in May.

Moon is a seven SKU-range including Activated Charcoal Whitening Toothpaste, Clean Slide Gloss, and the Kendall Jenner Teeth Whitening pen. A direct-to-consumer product range, Jenner came on board once the majority of the development was in place following liaisons with Beach House Group Co-Owner Shaun Neff.

Speaking to WWD.com, Neff said, “I knew we had to place the right person to help us develop and push and market the product.
“[Kris] loved the brand, and we were like, let’s show Kendall. When we showed her the name and the look and feel [of the brand], and the concept of oral beauty, she just loved it.”

Retailing between $3.99 to $19.99 the brand has natural ingredients and premium packaging, with industry sources suggesting it will bring in $30 million to $35 million in annual retail sales in its first year.

Leave a reply

Your email address will not be published. Required fields are marked *