THE WHAT? Kendo-owned Olehenriksen has announced a partnership with sexual wellness and vibrator brand Smile Makers to celebrate the launch of their first ever bodycare franchise, Touch.
THE DETAILS The brands have released a limited-edition set called The Big OH Duo, including the all new Olehenriksen BeamCream Smoothing Body Moisturizer and Smile Makers The French Lover vibrator.
THE WHY? Olehenriksen and Smile Makers are looking to encourage consumers to indulge in self-care, ‘whether it be in the bedroom or during one’s skincare routine.’
Ole Henriksen, Founder of Olehenriksen, said, “The Smile Makers brand exemplifies so much of what Olehenriksen stands for and encourages amongst their consumers – especially when it comes to self-discovery, confidence and inclusion. We know launching this limited edition set with Smile Makers will be a big success, and together we can encourage consumers to appreciate the importance of touch with infinitely smoother skin.”