Kering goes fur free

Kering goes fur free

THE WHAT? Kering has taken the decision to stop using animal fur, effective across all brands from the Fall 2022 collections.

THE DETAILS The luxury brand owner said that its Gucci brand has taken this step in 2017 and now all its houses, notably Balenciaga, Bottega Veneta, Alexander McQueen, Brioni and Saint Laurent, have progressively decided to take this step.

THE WHY? François-Henri Pinault, Chairman and CEO of Kering revealed, “For many years, Kering has sought to take the lead in sustainability, guided by a vision of luxury that is inseparable from the very highest environmental and social values and standards. When it comes to animal welfare, our Group has always demonstrated its willingness to improve practices within its own supply chain and the luxury sector in general. The time has now come to take a further step forward by ending the use of fur in all our collections. The world has changed, along with our clients, and luxury naturally needs to adapt to that.” 

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